101 things?
There are probably 1,001 things you should think about, strategize and take care of before you become an investor - But you won't, you'll do them as they occur, because if you didn't, if you stopped and did all of them, you'd put off buying houses til the list was complete! And, I don't recommend that at all.
You should
Prepare Financially
Prepare Legally
Prepare Professionally . . . and that's what this list is about.
These are things that no one would ever dream could affect a loan decision . . . and, after 20 years in this business, I've seen all kinds of things that can affect a loan decision. And affect it in a bad way. So here are some problems I've had to overcome for my clients, and some suggestions on how to do that ahead of time, not when you have just lost an underwriting approval.
Cell Phones
Do you, like everyone else, run your business from a cell phone? They aren't listed as a business phone number in the phone book . . . they're hardly listed ANYWHERE. In the world underwriters live in, businesses have listings in a phone book . . . or they have listings in the yellow pages . . . So, you need to establish your business as a real business in another way: Flyers, newspaper ads that you have cut out of the paper and saved to your computer so you can use and reuse them, a photograph of that car of yours that has the big sign, "We buy Ugly Houses". You get the picture.
How do you answer the cell phone that is your business? "Hello" "Yeah" "Whats happenin?"
When a lender calls to verify employment, they want to know that the number they are calling is a real business, not the cell phone number of someone you've asked to verify your employment for you. . . There are only two ways to answer the phone when that happens, and you might as well get into the habit now, before you need to, and they are: "Ugly House Buyers" or even easier, with your name.
When someone calls and gets your voice mail, is it a message your child recorded for you and you left it? Is that really what you want your renters to hear? Or the advisors you are PAYING to help you become a successful investor? Appraisers? Inspectors? City and County Government officials? Your mortgage banker? Do you want them to know they've called the right number and are leaving a message to which you will respond? Or, do you want them to wonder what you're thinking?
Do you have 30 seconds of dramatic music BEFORE your message? Do you want them to hear music or the message? And, will they wait through the music to get to your message? Think about it.
Email
If you're like the rest of the world, you have an email address that came with your internet access, or that you picked up at a free service . . . If you have your own website, I have some suggestions about that too, but this is about email addresses.
If your email address is moneymamma@hotmail.com or j479reo4429@excite.com what are you telling people? Perhaps money momma does express who I am to my children . . . but it certainly isn't who I am to other professionals, particularly those who pay me! (Don't send me email there - I made that one up!)
And sweetemotion@yahoo.com may mean a lot to other Aerosmith fans, but it doesn't make me think you're serious about your real estate career.
My suggestion is that you think of a professional email address, that is as simple as possible to have someone type in the first time . . . true, once it is in an address book correctly, you're home free, but if it goes in wrong the first time, you have a chance of losing mail to it every time someone wants to get in touch with you. Combining letters and numbers is a great rule for passwords . . . it just isn't for email addresses.
WEB SITES
If you're going to get a website, there are a LOT of things to consider, and one of the most important is the domain name you buy. You probably already know that top level domain names are going to help in search engines, and that you want to put all the information you can into them.
My websites are named for what they are: Georgia Mortgage Money.Com, Stock Loans Blog.Com, etc. etc. Most people don't actually type those names into their web browsers, they find them on Google, or they hit a link they've got in their email. When they do have to type them, I've found that not everyone in the world can actually spell Mortgage . . . so they may not have been the most perfect choices, but they do say what I've got . . .
When you have houses 4sale.com, and you tell people your website is "houses4 (thats the number 4) sale.com" you may realize the 4 that looks good in the url, or that was all that was available when you bought the domain, may not have been the best idea in the world.
And my last thought about websites - I'm a .com snob. I think most people are programmed to type .com, not .net, not .bz, or .us . . . . they think of websites as dot.com.
I think taking a url name that is .net, because the one you really wanted is already sold is a bad idea. When we're busy, thinking, juggling phones, typing urls or emails into a keyboard, our brains push .com into our fingertips, with no conscious effort. If you're .net, chances are you're giving someone with the .com name some of your business, and perhaps lots of your email.
I do think that if you have a successful website you probably should buy the extensions, just so someone else won't buy them to pick up some of your business, but I think the fallout is more likely to go to the .com website than the .biz.
And a simple solution to both the email and the website name is . . . your name. I bought tracigregory.com specifically for the email address traci@tracigregory.com - is really easy to tell people, and easy for them to remember. I've since started adding things to it, it is after all a domain that gets traffic, so there might as well be something on it worthwhile! And I could buy 100 other domain names that mean something about what I do . . . investorstrategy.com, realestateinvestinginfo.com OR wealthbuildingthrurealestate.com . . . and point them to that domain so that I picked up the search engine business I want, but had a really easy to remember email address and domain URL.
Our job is to make sure you have the money to do what you want to do building your portfolio. Your job is to find houses that work for you. Just makes sense to work together.
Trace